Digital Marketing - Level 2 Award
Start Date: 22nd January 2025
Code: SFDML2
- For Business
- Online
- Course Information
- To register your interest in this course please complete the registration form.
Essentials
Duration: 12 Weeks Online
Number of weeks: 12
Start date: 22nd January 2025
End date: 16th April 2025
Day: Wed
Time: 18:00-21:00
The Department for the Economy has made upskilling and reskilling a priority in growing the Northern Ireland economy to meet its changing demands. Through the Skills Focus Programme, companies can receive up to 90% funding to support the cost of training.
Eligibility Criteria
- Registered Business (does not include charity or community groups)
- Based in Northern Ireland
- Less than 250 employees
- Need to develop staff at Level 2 and above in priority sectors
A Business Engagement Officer will discuss individual business training needs and complete a brief skills audit. This will determine the need for upskilling or reskilling staff and the benefits it will have to the future of the business. A tailored delivery plan will be created, implemented and delivered and will enable the company, and its employees, to introduce new skills to their workforce.
Benefits to employers
- The opportunity to acquire accredited qualifications
- Training is significantly subsidised to maximise your training budget
- Training delivery is flexible (online, in house, at an NRC campus or through blended learning)
- Completion results in a more productive, skilled workforce
Course Content
The Level 2 Digital Marketing is probably of wider benefit to businesses in providing a foundation if they were to go on to do the Level 4 Social Media and Digital Marketing course with Darren. It covers Search Engine Optimisation (so they can look at their website and understand how best to be found, importance of customer experience on the site etc); mobile marketing where they have a chance to design a mini marketing campaign including an email newsletter; a unit on social media; and finally online presence where students will analyse 3 elements of a business's online presence and report on types of content, customer interaction and service and how they promote products/services.
Contact
Business Engagement Send email